& Other Stories (la svolta luxury di H&M)

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& Other Stories, the new brand of the Swedish colossus H&M, will launch this Spring.

Shoes, bags, clothes, but also make-up and jewerly; beauty line is now available at Colette (up to the end of March) during Paris Fashion Week.

It will open seven European stores: London, Barcelona, Berlin, Stockholm, Copenhagen, Paris and Milan; in addition to an online store.

The debut collection includes many variegated looks for four different types of women: Contradiction & Minimalism, Industrial & Effortless, Sophisticated & Architectural, Poetic & Dandy.

Arriva in primavera & Other Stories, il nuovo brand del colosso svedese H&M.

Scarpe, borse, abiti, ma anche make-up e gioielli; la linea beauty è disponibile (fino a fine marzo) da Colette in occasione della Settimana della Moda di Parigi.

Ben sette monomarca europei: Londra, Barcellona, Berlino, Stoccolma, Copenhagen, Parigi e Milano, in concomitanza anche il lancio dello store online.

Quattro i total look proposti nella collezione di esordio per altrettante tipologie di donne: Contradiction & Minimalism, Industrial & Effortless, Sophisticated & Architectural, Poetic & Dandy.

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